Additional Coverage of Sony A7 IV Camera

Here are first hands-on videos and first impression reviews of the Sony A7 IV camera. We hope you’ll like our additional coverage of Sony A7 IV.

The Sony a7 IV is the fourth generation of the company’s core a7 full-frame mirrorless camera model. It’s the most advanced yet, bringing many of the improvements Sony has made in terms of autofocus and interface design since the launch of the a7 III, back in February 2018.

Pre-order links:

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.

Sony HVL-F60RM2 Wireless Radio Flash: $548 at Amazon, B&HAdorama.

Sony HVL-F46RM Wireless Radio Flash: $398 at Amazon, B&HAdorama.

Reviews:
First impression by Albert Dros. Hands-on at Explora. Field review at 42West.

Youtubers reviews:

Key Specifications

  • 33MP BSI CMOS full-frame sensor
  • Up to 10 fps shooting in lossy Raw with extensive buffer
  • In-body stabilization rated up to 5.5EV
  • Full-width oversampled 4K from 7K, up to 30p
  • 4K/60p with Super35 / APS-C mode
  • 10-bit video or HEIF stills capture
  • H.265 video, S-Cinetone color mode
  • 3.69M dot OLED viewfinder
  • Twin card slots (1x CFe A/UHS-II, 1x UHS-II SD)
  • Full-time Bluetooth LE connection

Sony A7 IV Camera Now Available for Pre-Order

The new Sony A7 IV camera is now available for pre-order at major stores in US. The US price of the Sony A7 IV body is $2,498 and available at B&Hphoto.

The a7 IV will be available from late December 2021 at a recommended price of $2499, a $500 increase over the launch price of the a7 III.

Pre-order links:

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.

Sony HVL-F60RM2 Wireless Radio Flash: $548 at Amazon, B&HAdorama.

Sony HVL-F46RM Wireless Radio Flash: $398 at Amazon, B&HAdorama.

Continue reading “Sony A7 IV Camera Now Available for Pre-Order”

Press Text : Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability

Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System

Sony Contacts:Larry Smalheiser, Corporate Communications Larry.Smalheiser@sony.com 

Caroline Mizuki, Imaging Products & Solutions Americas caroline.mizuki@sony.com

San Diego, CA – October 21, 2021 – Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III.  The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish.

“Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers.  This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.”

Alpha 7 IV: Innovation Never Ends

The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[i] materials and less plastic.

Outstanding Image Quality

Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 – 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance

The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[ii] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology

The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras.  This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony.  High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[iii] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[iv] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model

The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[v] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[vi] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[vii].

Enhanced Workflow Capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging EdgeMobile™ application[viii] is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.[ix]

Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone[x]. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

Finally, Sony plans to offer a new cloud service next year, “AI Video Editing Studio”, for automated editing with AI technology. To allow creators to focus on more creative tasks, “AI Video Editing Studio” automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI.

Designed with the Environment in Mind

In line with Sony’s environmental efforts based on the “Road to Zero” initiative, environment was an important factor in the development of the Alpha 7 IV’s design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials.

HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System

The HVL-F60RM2 with GN 60 and 20-200mm[xi] coverage and HVL-F46RM with GN 46 and 24-105mmxi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash.

Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per second[xii] for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM[xiii].

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting[xiv] and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony’s flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

  • Flash parameters controlled directly from the menu of a compatible camera[xv]
  • Flash control linked to camera face detectionxv
  • Automatic correction of white balance based on the color temperature information from the flash

Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant[xvi]. The HVL-F60RM2’s original rotating head mechanism, “Quick Shift Bounce,” that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility.

Visual Story is now Supported on Android

“Visual Story” is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and movies[xvii] to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers.

When using the Alpha 7 IV, “Shot Mark” is also supported by Visual Story on iOS Version 2.1.

  • Visual Story on iOS is available to download for free HERE
  • Visual Story on Android is available to download for free HERE

Pricing and Availability

The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time.

A kit version with Sony’s FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD.

The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new Alpha 7 IV and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α – Alpha brand.

Detailed product information

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit:

Product Video

A product video on the new Alpha 7 IV can be viewed HERE.

Samyang launches first zoom lens, the AF 24-70mm F2.8 FE

Samyang has announced its first ever zoom lens, the AF 24-70mm F2.8 FE designed for use with Sony E-mount cameras. The brand-new Samyang AF 24-70mm F/2.8 FE which will be available in early November 2021

Samyang’s new all-in-one zoom lens is designed for stills and recording video. It’s comprised of 17 elements in 14 groups, of which there are two aspherical, one H-ASP, three HR and three ED elements.

The large aperture and nine-blade aperture promise smooth background blur, and its minimum focal distance of just 35cm means you can get very close to your subjects and shoot from a variety of perspectives. Continue reading “Samyang launches first zoom lens, the AF 24-70mm F2.8 FE”

Leaked Sony A7 IV video from Tony Northrup

Tony Northup accidentally posted the full review of the upcoming Sony A7 IV camera (US price: $2,600). There are plenty of screenshots leaked online and now the video is removed. However you can still see the title and main thumbnail that reveals the US price of the Sony a7 IV camera – $2,600.

According to latest Sony rumors, the upcoming Sony A7 IV will feature 33MP Sensor, much improved touchscreen function and can do 4K streaming.

Here is the link to the video. On the other hand the full video review is now available on Vimeo (via CanonRumors).

The previously rumored Sony a7IV camera specifications can be found here.

Read more Sony Rumors and Sony News.

Also join the Sony Camera Users Facebook Group to share your Sony  photography

Sigma 18-50mm f/2.8 DC DN Contemporary Lens Officially Announced

Available in Sony E and Leica L mounts, the new Sigma 18-50mm f/2.8 DC DN Contemporary Lens is now officially announced. The US price of the lens is $549 and pre-orders are open at B&HAdorama. Shipping is scheduled to start in late October 2021.

Pre-order links:

Sigma 18-50mm f/2.8 DC DN Contemporary Lens for Sony E: $549 at B&HAdorama.

Sigma 18-50mm f/2.8 DC DN Contemporary Lens for Leica L: $549 at B&HAdorama.

Sigma 18-50mm F2.8 DC DN | Contemporary Features:

  • Large F/2.8 aperture and superb image quality
  • Exceptionally compact and lightweight body ideal for mirrorless cameras
  • Supports a variety of shooting situations
  • Lens construction: 13 elements in 10 groups, with 1 SLD element and three aspherical elements
  • 7-blade rounded diaphragm
  • Super Multi-Layer Coating
  • Petal-type lens hood
  • Mount with dust- and splash-resistant structure
  • Brass bayonet mount
  • Angle of view (APS-C): 76.5º (W) – 31.7º (T)
  • Number of diaphragm blades: 7 (rounded diaphragm)
  • Minimum aperture: F22
  • Minimum focusing distance: 12.1cm (W) – 30cm (T)
  • Maximum magnification ratio: 1:2.8 (W) – 1:5 (T)
  • Filter size: 55mm
  • Dimensions (Maximum Diameter x Length): 65.4mm×74.5mm
  • Weight: 290g

Continue reading “Sigma 18-50mm f/2.8 DC DN Contemporary Lens Officially Announced”

Sony a7 IV Teaser Released, Announcement on October 21st

New Sony teaser confirms that the Sony a7 IV mirrorless camera will be officially announced on October 21st, 2021 at 10: 00EDT / 15: 00BST / 22: 00SGT.

According to latest Sony rumors, the upcoming Sony A7 IV will feature 33MP Sensor, much improved touchscreen function and can do 4K streaming.  Check out the Sony a7 IV teaser below.

Read more Sony Rumors and Sony News.

Also join the Sony Camera Users Facebook Group to share your Sony  photography

Sony FE 70-200mm f/2.8 GM OSS II Lens now Available for Pre-order

The new Sony FE 70-200mm f/2.8 GM OSS II lens is now available for pre-order at  B&H Photo Video/Adorama/Amazon. The US price is $2,798.

The new Sony FE 70-200mm f/2.8 GM OSS II Lens offers a constant f/2.8 aperture on a telephoto zoom. Shipping is scheduled to start on December 16, 2021.

Sony FE 70-200mm f/2.8 GM OSS II Lens Key Features:

  • Worlds lightest large aperture 70-200mm F2.8 telephoto zoom lens
  • F 2.8 constant aperture for extraordinary exposure and depth of field
  • Spectacular resolution from XA (Extreme Aspheric ) and Aspheric lens elements
  • Suppressed chromatic aberration from Super ED and ED elements
  • ED aspherical lens elements correct spherical and chromatic aberrations
  • Four XD (Extreme Dynamic) linear motors for fast, precise autofocus
  • Beautiful bokeh from 11 – blade circular aperture and XA lens element
  • Close minimum focusing distance of 1.32 ft at 70mm / 2.69 ft at 200mm
  • Dust and moisture resistant for robust reliability
  • Three customizable focus hold buttons

Best Lenses for Sony a1 | Best Memory Cards for Sony a1 | Sony Lens Abbreviations and Meanings

Upcoming Sony Cameras and Lenses in 2021

Read more Sony Rumors and Sony News.

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Sony Alpha a7IV to have a Significantly Improved Touch Panel Function

Sony a7 IV is to be announced soon! According to the latest rumors, Sony A7 IV might have much improved touchscreen function and the camera can do 4K streaming too!

This is good news as the Sony a7 IV is expected to be offically announced around October 21, 2021. The price will stand around $2,499!

In terms of specifications, the Sony a7 IV will use a newly developed 33MP full-frame sensor and 5.5 stop IBIS. Here are the Sony a7 IV Rumored Specifications:

Rumored Sony a7 IV Specifications

  • Official announcement on October 21, 2021
  • Camera type: Full-frame mirrorless
  • Sensor: Full-frame 33Mp BSI CMOS
  • Processing engine: Bionz XR
  • Sensitivity: ISO 50-204,800
  • 15 stops of dynamic range
  • The same menu system as Sony a7S III
  • Autofocus system: Hybrid with 693 phase detection points and 425 contrast detection points, Real Time Eye AF (Human and Animal for stills and video)
  • 5.5 stops of IBIS (+ AS)
  • Video resolution: 4K at up 60fps and 1080p at 240fps, 10-bit and 4:2:2 colour over HDMI
  • Gamut: S-Log2 and S-Log3, S-Gamut3.Cine and S-Gamut3
  • Still File formats: Raw, JPG, HEIF
  • Screen: 3-inch 1,440,000-dot vari-angle touchscreen
  • Viewfinder: 0.5-inch OLED with 3.69million dots
  • Maximum continuous shooting rate: 10fps with mechanical or electronic shutter
  • Storage: Dual: SD/SDHC/SDXC (UHS-II) and CFexpress Type A
  • Same heat sink as a7S III
  • Launch Price: $2,499

Read more Sony Rumors and Sony News.

Also join the Sony Camera Users Facebook Group to share your Sony  photography

Additional Sony FE 70-200mm f/2.8 GM OSS II Lens Coverage

The previously rumored Sony FE 70-200mm f/2.8 GM OSS II lens is now officially announced.  Here are the first hands-on reviews of the lens. Recap of Sony FE 70-200mm f/2.8 GM OSS II Lens.

The new Sony FE 70-200mm f/2.8 GM OSS II Lens offers a constant f/2.8 aperture on a telephoto zoom.

The US price is $2,798, $200 higher than the original version was launched for.  Shipping is scheduled to begin in December 2021.

Sony FE 70-200mm f/2.8 GM OSS II Lens: $2,798 at  B&H Photo Video/Adorama/Amazon. Continue reading “Additional Sony FE 70-200mm f/2.8 GM OSS II Lens Coverage”