The Sony a7IV has been added to DPReview’s studio scene test. This is a good chance for if you want to buy Sony A7 IV because DPReview provides images from the new 33MP BSI CMOS sensor comparing both to its predecessor and to its peers.
It looks like Sony’s new 33MP sensor has pretty good noise performance, but sensor performance has started to equalize in the noise department this year with almost all sensors above 24MP performing very similarly to Sony’s best 24MP sensor when scaled to similar dimensions.
Sony a7 III is the Best Selling Camera in the First Half of December 2021.
The Japanese website CAPA Camera announced the top-selling camera rankings at the shopping site “Yodobashi.com” and 24 Yodobashi Camera stores nationwide in the first half of December 2021. The Sony a7 III body won the top ranking. It is a rank up from the 2nd place last time. The “α1“, which has been in full bloom for a long time, have disappeared due to lack of stock.
According to the major US stores, the Sony a7 IV mirrorless camera will start shipping on December 23, 2021. If you follow the press text this is one week earlier than the originally scheduled date (December 30, 2021).
The Sony a7 IV features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities from the flagship Sony a1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals.
Here are the latest Sony Rumors surfaced for the Sony A9 III. The rumor mill suggests that the full frame mirrorless will have a new Exmor RS sensor that using the same ADCs as the ILCE-1. This will naturally reflect the continuous shooting speed of the upcoming Sony A9 III will match to Canon EOS R3 camera.
Rumored specifications of Sony A9 III
Redesigned 24.2-megapixel 35 mm full-frame stacked CMOS sensor
30fps continuous shooting with AF/AE tracking (Blackout-free shooting up to 30fps from fast sensor readout speed)
Next-generation BIONZ XR image processing engine
Anti-flicker mechanical and electronic shutter
Dual drive mechanical shutter for up to 1/400 sec. flash sync
Anti-distortion electronic shutter w/ flash sync up to 1/200 sec
5-axis in-body image stabilization for 5.5-step
4K movie recording. Full-pixel readout with no pixel binning
Picture Profiles including S-Cinetone, HLG, and S-Log 2 & 3
The Sony a7 IV is the company’s first enthusiast model to be launched since Canon, Nikon and Panasonic joined the full-frame mirrorless melee. Looking through, detail by detail, it appears to do enough to pull Sony back ahead of what has been our favorite camera in the the sub-$2500 part of the market. There are no knockout punches landed against a camera as good as the R6, but the a7 IV keeps landing the blows: higher resolution, slightly longer battery life, fewer restrictions and more support tools in video.
The judges’ decision has to go the way of the Sony, then, with the scoring reflecting the much wider availability of lenses for the E-mount. But even then, there’s the risk of a split decision.
And even after that, the viewers at home, particularly ones with an existing collection of EF-mount lenses may well dispute this result. The a7 IV walks away with the title belt, but the R6 is likely to be recognized as a worthy fighter by many in the audience.
After Sony released first f/1.2 prime lens Sony FE 50mm f/1.2 GM lens, next f/1.2 prime lens will be Sony FE 85mm f/1.2 GM lens. The US price for FE 85mm f/1.2 GM lens will probably be over $2,000. According to Sony Rumors, we expect the company alo unveil the FE 24-70mm f/2.8 GM II lens in 2022.
Here is the Sony a7 IV Memory Cards Guide for Filmmakers from Matt Johnson showing you exactly what to buy for filmmaking.
If you’re wondering which memory cards to buy here’s a buyer’s guide from Matt Johnson showing you exactly what to buy for filmmaking for Sony a7 IV users. If you want to film in 4K in the XAVC S or HS formats and up to 60 frames per second, you can buy the very affordable SanDisk V30 SD cards with a 128GB version.
If you want to edit in the highest possible quality, which is 4K in the XAVC S-I format. In that case, you’re going to need to upgrade to V90 SD cards to do so. For that, you can get the SanDisk Extreme PRO UHS-II V90 SD cards or the ProGrade Digital UHS-II SD Cards.
SanDisk 128GB Extreme PRO UHS-II SDXC Memory Card: $184.99 at Amazon, B&H.
ProGrade Digital 128GB UHS-II SDXC Memory Card: $139.99 at Amazon, B&H.