Sony a7R V Rumored Specifications

Let’s update our Sony Rumors for the upcoming Sony A7R V camera. The Sony a7R V is expected to be announced in late 2022 to replace the current Sony a7R IV.

Due to the release of the super hot Canon EOS R5 and Nikon Z9 8K mirrorless cameras, Sony has decided to accelerate the development speed of the Sony a7R V with enhanced video core specifications. According to this the Sony a7R V will use the same 61MP full frame sensor as the Sony a7R IV, 8K30p Raw Video and 4K120p 10-Bit Internal to compete against the Canon EOS R5 and Nikon Z9.

Here are the rumored Sony a7R V Specifications so far: Continue reading “Sony a7R V Rumored Specifications”

Tokina SZX Super Tele 400mm Reflex & 2X Extender Kit for E-mount

Tokina released Tokina SZX Super Tele 400mm Reflex & 2X Extender Kit for Sony E-mount.

SZX SUPER TELE 400mm F8 Reflex MF & 2X EXTENDER KIT that allows the photographer to shoot far objects more closer. The kit includes the Tokina SZX SUPER TELE 400mm F8 Reflex MF lens and the SZ 2X EXTENDER for T-mount (TA-020).

Tokina SZX SUPER TELE 400mm F8 Reflex MF is a 400mm super tele lens that adopts catadioptric type optical design with a fixed F8 aperture. The lens offers compact alternative to standard tele photo lenses as more and more photographers are looking for easy-to-carry gear. 400mm F8 Reflex MF is designed keeping in mind active travel photographers seeking for outdoor landscape, wild nature or birds by providing compact and lightweight lens to be rediscovered in the new era of also compact but high-tech mirrorless cameras. Continue reading “Tokina SZX Super Tele 400mm Reflex & 2X Extender Kit for E-mount”

Brigthin Star Reviews for 50mm F0.95, 55mm F1.8 and 23mm F5.6

Looks like Brigthtin Star is the rebranded version of the Mitakon lenses. You can find these lenses on Amazon USAmazon DEAmazon UK.

SonyAlphaBlog published a detailed review for three of the  Brigthin Star lenses. Check it out! Continue reading “Brigthin Star Reviews for 50mm F0.95, 55mm F1.8 and 23mm F5.6”

Tokina SZ 8mm f/2.8 Fisheye Lens for Sony E-Mount

Tokina has announced the new Tokina SZ 8mm f/2.8 Fisheye Lens for Sony E-Mount. SZ series offering a range of exciting products with specific features and valuable advantages (Tokina SZ 500mm F8 Reflex MF Lens for $399 at B&H). Sales will commence on March 15, 2022. Continue reading “Tokina SZ 8mm f/2.8 Fisheye Lens for Sony E-Mount”

Sony Electronics’ Is The No. 1 Mirrorless Camera Brand & No. 1 Mirrorless Lens Brand For 2021 In North America

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand[ii] and full-frame mirrorless camera brand in 2021[iii].  This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi.  And lastly, Sony has announced it was the number one mirrorless lens brand in 2021[iv] as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row[v]. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.

Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records.  For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years[vi].

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

[i] Source: Sony Internal Research, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2014, Annual 2015, Annual 2016, Annual 2017, Annual 2018, Annual 2019, Annual 2020, Annual 2021.

[ii] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[iii]Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[iv] Source: Sony Internal Research, U.S., Lenses Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and Zoom Lens, Lens Mount Type: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.

[v] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Camera Family, Based on Units, Annual 2021, Annual 2020, Annual 2019, Annual 2018.

[vi] Source: The NPD Group/Weekly Retail Tracking Service, U.S., Detachable Lens Camera, Digital Lens Type: Mirrorless Detachable Lens, Camera Family, Based on Dollars, Jan 2018-Dec 2021.

Sony a7 IV vs Sony a7 III: Which Camera Should You Buy in 2022?

Sony a7 IV and Sony a7 III are two of the most popular mirrorless cameras for enthusiasts, hobbyists and professionals alike. So the question is “Which Camera Should You Buy in 2022”.

Jared Polin shared his thought to help you make that decision much easier. Either of these cameras are going to be a great first camera or even a “pro” camera as well. If you shoot sports, portraits, weddings, you name it, these cameras can do it. Check out to find the differences between the Sony a7 IV and Sony a7 III, and then make the right choice for yourself. Continue reading “Sony a7 IV vs Sony a7 III: Which Camera Should You Buy in 2022?”

Sony a9 III and Sony a7R V rumors

Here is a small update to catch up the Sony a9 III and Sony a7R V rumors. Let’s start with the Sony A9 III camera (successor of Sony A9 II).

According to the latest rumors, the new Sony A9 III is expected to be officially released in the fourth quarter of this year. So what do the mentioned Sony A9 III rumors say? The new camera will still use a 24MP sensor, 30fps burst, a new menu, equipped with a tiltable angle screen. Sony A9 III will have 4K video shooting at 60 frames per second  and expected to cost $4,999.

At the same time, there is very little information about the A7R V, but it is expected that the new device should be released in the fourth quarter of this year. Latest Sony Rumors  indicates that the Sony A7R V will have 60MP sensor, new menu and flippy screen, 8K video at 30fps. The price would be around $3,999.

This is all for now for the Sony a9 III and Sony a7R V rumors. See also  upcoming Sony Cameras of 2022. 

Read more Sony Rumors and Sony News.

Also join the Sony Camera Users Facebook Group to share your Sony  photography 

Sony a7 IV Review : Gets Gold Award at DPReview (89% Overall Score)

Here is the latest Sony a7 IV review. DPReview completed their full in-depth Sony A7 IV review: The Sony a7 IV mirrorless camera gets an impressive 89% overall score and Gold Award from the experts at DPReview.

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.

Key Specifications

  • 33MP BSI CMOS full-frame sensor
  • Up to 10 fps shooting in lossy Raw with extensive buffer
  • In-body stabilization rated up to 5.5EV
  • Full-width oversampled 4K from 7K, up to 30p
  • 4K/60p (from 4.6K capture) in Super35 / APS-C mode
  • 10-bit video or HEIF stills capture
  • H.265 video, S-Cinetone color mode
  • 3.69M dot OLED viewfinder
  • Twin card slots (1x CFe A/UHS-II, 1x UHS-II SD)
  • Full-time Bluetooth LE connection

You can read DRP’s full Sony A7 IV review below:

Continue reading “Sony a7 IV Review : Gets Gold Award at DPReview (89% Overall Score)”

Sigma announces 20mm F2 DG DN lens for E-mount

Sigma has announced the 20mm f/2 DG DN Contemporary lens. Designed for  full-frame Sony E mount, you can use this premium lens on mirrorless cameras such as the Sony A7 IVSony A7R IV

The US price is $699 at B&HPhoto and Adorama.

Sigma 20mm F2 DG DN lens for E-mount Video reviews:

Press release: Continue reading “Sigma announces 20mm F2 DG DN lens for E-mount”

Sony a7 IV Setup Guide for Photo & Video

Here is an extremely detailed Sony a7 IV setup guide for photo & video shooting. Thanks Jason Vong, as he explains Sony’s menu system in detail with Sony A7 IV (AmazonAdorama and B&H Photo.) photography videography menu best settings setup. Includes cinematic portrait travel landscape street weddings events concerts nature macro animal bird slog hlg cinetone picture profile autofocus settings of the mirrorless camera.

The Sony a7 IV features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities from the flagship Sony a1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals.

Best Memory Cards for Sony a7 IV | Best Lenses for Sony A7 IV

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.