Engadget Review of Sony A7IV : “A nearly perfect hybrid powerhouse”

Engadget published the full Sony A7IV review. Sony’s 33-megapixel A7 IV has reclaimed its title as the best mainstream mirrorless hybrid camera. It offers a big step up in resolution with no downgrade in noise or light sensitivity, while delivering the best autofocus in its price range.

Major US retailers started shipping out the Sony a7 IV mirrorless camera. Check availability at B&HAdorama. Here is the Engadget Review of Sony A7IV :  Continue reading “Engadget Review of Sony A7IV : “A nearly perfect hybrid powerhouse””

Sony Alpha a7 IV In Stock at Adorama and B&H

Great news that the newly announced the new Sony a7 IV is now first in stock and shipping. Major US retailers started shipping out the Sony a7 IV mirrorless camera. Check availability at B&HAdorama.

Key Features
  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3″ 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • 4K 15p UVC/UAC Streaming via USB Type-C

Sony Camera Predictions 2022 (A5, A9 III, A7R V) from That1Cameraguy

That1Cameraguy has released a video of Sony Camera predictions for 2022. Expectations for 2022. Sony rumors are mostly the A5, A9III, and A7RV, and more in response to Tony Northrup, who recently released a similar video.

While we are not entirely sure about the Sony A5, we also think that the Sony A9 III and A7R V may be announced in 2022. On the other hand, if the Sony A5 is going to be a full-frame mirrorless camera under $1000, it would be fine. Here are the Sony Camera Predictions 2022 (A5, A9III (specs), A7RV (specs)) from That1Cameraguy.

Read more Sony Rumors and Sony News.

Also join the Sony Camera Users Facebook Group to share your Sony  photography 

Sony a7 IV with 28-70mm Lens Kit now in Stock

Major US retailers started shipping out the Sony a7 IV mirrorless camera. As a result you can find the Sony a7 IV with 28-70mm Lens Kit  in stock at major US stores like AmazonB&HAdorama.


  • 33MP full-frame Exmor R back-illuminated CMOS sensor
  • BIONZ XR image processing engine
  • 10 fps continuous shooting with AF tracking
  • Recording in 4K 60p 10-bit 4:2:2 with full pixel readout
  • 759 phase-detection AF points with up to 94% coverage
  • 3.68 mega-dot Quad-VGA OLED viewfinder
  • 3-inch vari-angle touch-screen LCD monitor
  • MI shoe w/ digital audio interface
  • Long life Z-battery extendable via USB Type C
  • External flash control from camera
  • FE 28-70mm F3.5-5.6 OSS Lens (SEL2870

Sony a7 IV Added to Studio Scene Test

The Sony a7IV has been added to DPReview’s studio scene test. This is a good chance for if you want to buy Sony A7 IV because DPReview provides images from the new 33MP BSI CMOS sensor comparing both to its predecessor and to its peers.

It looks like Sony’s new 33MP sensor has pretty good noise performance, but sensor performance has started to equalize in the noise department this year with almost all sensors above 24MP performing very similarly to Sony’s best 24MP sensor when scaled to similar dimensions.

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.

Continue reading “Sony a7 IV Added to Studio Scene Test”

Best Selling Camera in December 2021 : Sony A7 III

Sony a7 III is the Best Selling Camera in the First Half of December 2021.

The Japanese website CAPA Camera announced the top-selling camera rankings at the shopping site “Yodobashi.com” and 24 Yodobashi Camera stores nationwide in the first half of December 2021. The Sony a7 III body won the top ranking. It is a rank up from the 2nd place last time. The “α1“, which has been in full bloom for a long time, have disappeared due to lack of stock.

Top 10 New Camera Sales Ranking in the first half of December 2021 (December 1 to December 15): Continue reading “Best Selling Camera in December 2021 : Sony A7 III”

Sony a7 IV Will Start Shipping on December 23, 2021

According to the major US stores, the Sony a7 IV mirrorless camera will start shipping on December 23, 2021. If you follow the press text this is one week earlier than the originally scheduled date (December 30, 2021).

The Sony a7 IV features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities from the flagship Sony a1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals.

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.

Sony A9 III Rumored Specifications

Here are the latest Sony Rumors surfaced for the Sony A9 III. The rumor mill suggests that the full frame mirrorless will have a new Exmor RS sensor that using the same ADCs as the ILCE-1. This will naturally reflect the continuous shooting speed of the upcoming Sony A9 III will match to Canon EOS R3 camera.

Rumored specifications of Sony A9 III

  • Redesigned 24.2-megapixel 35 mm full-frame stacked CMOS sensor
  • 30fps continuous shooting with AF/AE tracking (Blackout-free shooting up to 30fps from fast sensor readout speed)
  • Next-generation BIONZ XR image processing engine
  • Anti-flicker mechanical and electronic shutter
  • Dual drive mechanical shutter for up to 1/400 sec. flash sync
  • Anti-distortion electronic shutter w/ flash sync up to 1/200 sec
  • 5-axis in-body image stabilization for 5.5-step
  • 4K movie recording. Full-pixel readout with no pixel binning
  • Picture Profiles including S-Cinetone, HLG, and S-Log 2 & 3
  • 10 pre-set creative looks w/ 8 customizable parameters

By the way there is a strong possibility that the upcoming Sony A7R V and A9 III cameras might be delayed until late 2022.

Read more Sony Rumors and Sony News.

Also join the Sony Camera Users Facebook Group to share your Sony  photography 

Enthusiast Mirrorless Comparison: Sony a7 IV vs Canon EOS R6

The Sony a7 IV and the Canon EOS R6 are two of the latest enthusiast-targeted full-frame mirrorless cameras on the market. Here is a detailed  comparison between the Sony a7 IV vs Canon EOS R6 cameras. Below is the conclusion from DPReview:

The Sony a7 IV is the company’s first enthusiast model to be launched since Canon, Nikon and Panasonic joined the full-frame mirrorless melee. Looking through, detail by detail, it appears to do enough to pull Sony back ahead of what has been our favorite camera in the the sub-$2500 part of the market. There are no knockout punches landed against a camera as good as the R6, but the a7 IV keeps landing the blows: higher resolution, slightly longer battery life, fewer restrictions and more support tools in video.

The judges’ decision has to go the way of the Sony, then, with the scoring reflecting the much wider availability of lenses for the E-mount. But even then, there’s the risk of a split decision.

And even after that, the viewers at home, particularly ones with an existing collection of EF-mount lenses may well dispute this result. The a7 IV walks away with the title belt, but the R6 is likely to be recognized as a worthy fighter by many in the audience.

Continue reading “Enthusiast Mirrorless Comparison: Sony a7 IV vs Canon EOS R6”

Sony a6600 Successor Coming Next

Sony is rumored to announce a new High End APS-C E-mount mirrorless camera in 2022. This will be the Sony a6600 Successor to compete against the Fujifilm X-T4.

The Sony A6600 is now over two year old and according to latest Sony rumors is rumored to announce the replacement for the a6600 in near future. This new camera is rumored to have a 30MP sensor.

The name of Sony a6600 successor is unknow yet, could be named Sony a6700/A7000.