According to the major US stores, the Sony a7 IV mirrorless camera will start shipping on December 23, 2021. If you follow the press text this is one week earlier than the originally scheduled date (December 30, 2021).
The Sony a7 IV features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities from the flagship Sony a1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals.
Sony a7 IV: $2,498 at Amazon, B&H, Adorama.
Sony a7 IV with 28-70mm Lens: $2,698 at Amazon, B&H, Adorama.
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