Sony Japan just announced the price increase of its pruducts (including some products) from April 1 which will be approximately 3 to 31%. Currently, it is unclear if these increases will be local or global.
Notice regarding revision of shipping price of some products
From April 1, 2022, Sony Marketing Inc. will revise the manufacturer’s shipping price of some products sold in Japan. We will revise the shipping price as follows in light of the fact that raw material costs, manufacturing and distribution costs, etc. are soaring due to the influence of the external environment such as the recent shortage of semiconductors. At the same time, for products for which the manufacturer’s suggested retail price has been set, the suggested retail price will be revised.
Theses are the cameras Sony mentions:
- α6400 body and various kits
- ZV-E10 Body Kit
It is yet unclear if sooner or later the price increase will affect other countries too.
- Shipment price, suggested retail price revision implementation date April 1, 2022
- Target category Sound bar, home theater system, component audio, Blu-ray disc / DVD player, digital single-lens camera, digital video camera, digital still camera, professional camcorder, headphones, portable audio player, active speaker, neck speaker, radio, AV accessories, etc.
- Price revision rate Approximately 3 to 31% increase