Sony a7 IV User’s Guide

Here is a up-to-date user’s guide for the Sony a7 IV mirrorless camera. Jared Polin created this video guide to act as your user’s manual and help you set up your new camera. His goal is to help you have a great starting point for setting up your camera so you know it inside and out.

Sony a7 IV body (AmazonB&HAdorama)

Designed for enthusiasts, hobbyists and professionals alike, the Sony a7 IV is an ideal camera for today’s imaging enthusiasts and professionals, including generalist photographers, wedding and event shooters and even sports specialists.

Sony a7 IV vs Canon EOS R6 Full Comparison Review

Probably the two most compared full frame cameras since their announcement are  Sony a7 IV and the Canon EOS R6. As you know Sony a7 IV competes directly with the Canon EOS R6, but which is the better?Here is another Sony a7 IV vs Canon EOS R6 comparison review. Probably the most exhaustive comparison review so far. Continue reading “Sony a7 IV vs Canon EOS R6 Full Comparison Review”

Sony a7 IV vs Canon EOS R6 Review – Which One Better For Wedding And Portrait?

A recent comparison between the Sony a7 IV vs Canon EOS R6 mirrorless cameras. As you know Sony a7 IV competes directly with the Canon EOS R6, but which is the better?

Nowadays many cameras are very good, so judging comprehensively, it’s hard to say which one is the winner.

In this Sony a7 IV vs Canon EOS R6 review, Benj Haisch tests both cameras with an eye on wedding and portrait photography.

The Sony A7IV and the Canon R6 are most likely going to be the most popular cameras in that prosumer line, especially for wedding photographers like me. Today we compare resolution, high iso, and the overall feel and use of each camera.

Continue reading “Sony a7 IV vs Canon EOS R6 Review – Which One Better For Wedding And Portrait?”

Sony Electronics’ Is The No. 1 Mirrorless Camera Brand & No. 1 Mirrorless Lens Brand For 2021 In North America

SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand[ii] and full-frame mirrorless camera brand in 2021[iii].  This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi.  And lastly, Sony has announced it was the number one mirrorless lens brand in 2021[iv] as well.

The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row[v]. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.

Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records.  For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years[vi].

“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.

[i] Source: Sony Internal Research, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2014, Annual 2015, Annual 2016, Annual 2017, Annual 2018, Annual 2019, Annual 2020, Annual 2021.

[ii] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[iii]Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Annual 2021.

Source: The NPD Group/Retail Tracking Service, Canada, Detachable Lens Camera, Sensor Size: Full Frame, Mirrorless Detachable Lens, Based on Dollars, Annual 2021.

[iv] Source: Sony Internal Research, U.S., Lenses Filters Adapters and Caps, Imaging Accessory Type: Prime Lens and Zoom Lens, Lens Mount Type: Canon EF-M, Canon RF, Sony E-Mount, Fujifilm G, Fujifilm X, Hasselblad, Leica, L-Mount, Nikon 1, Nikon Z, Leica M, Jan 2021-Dec. 2021.

[v] Source: The NPD Group/Retail Tracking Service, U.S., Detachable Lens Camera, Sensor Size: Full Frame, Camera Family, Based on Units, Annual 2021, Annual 2020, Annual 2019, Annual 2018.

[vi] Source: The NPD Group/Weekly Retail Tracking Service, U.S., Detachable Lens Camera, Digital Lens Type: Mirrorless Detachable Lens, Camera Family, Based on Dollars, Jan 2018-Dec 2021.

Enthusiast Mirrorless Comparison: Sony a7 IV vs Canon EOS R6

The Sony a7 IV and the Canon EOS R6 are two of the latest enthusiast-targeted full-frame mirrorless cameras on the market. Here is a detailed  comparison between the Sony a7 IV vs Canon EOS R6 cameras. Below is the conclusion from DPReview:

The Sony a7 IV is the company’s first enthusiast model to be launched since Canon, Nikon and Panasonic joined the full-frame mirrorless melee. Looking through, detail by detail, it appears to do enough to pull Sony back ahead of what has been our favorite camera in the the sub-$2500 part of the market. There are no knockout punches landed against a camera as good as the R6, but the a7 IV keeps landing the blows: higher resolution, slightly longer battery life, fewer restrictions and more support tools in video.

The judges’ decision has to go the way of the Sony, then, with the scoring reflecting the much wider availability of lenses for the E-mount. But even then, there’s the risk of a split decision.

And even after that, the viewers at home, particularly ones with an existing collection of EF-mount lenses may well dispute this result. The a7 IV walks away with the title belt, but the R6 is likely to be recognized as a worthy fighter by many in the audience.

Continue reading “Enthusiast Mirrorless Comparison: Sony a7 IV vs Canon EOS R6”

Best Sony a7 IV Memory Cards for Filmmakers

Here is the Sony a7 IV Memory Cards Guide for Filmmakers from Matt Johnson showing you exactly what to buy for filmmaking.

If you’re wondering which memory cards to buy here’s a buyer’s guide from Matt Johnson showing you exactly what to buy for filmmaking for Sony a7 IV users. If you want to film in 4K in the XAVC S or HS formats and up to 60 frames per second, you can buy the very affordable SanDisk V30 SD cards with a 128GB version.

If you want to edit in the highest possible quality, which is 4K in the XAVC S-I format. In that case, you’re going to need to upgrade to V90 SD cards to do so. For that, you can get the SanDisk Extreme PRO UHS-II V90 SD cards or the ProGrade Digital UHS-II SD Cards.

SanDisk 128GB Extreme PRO UHS-II SDXC Memory Card: $184.99 at AmazonB&H.

ProGrade Digital 128GB UHS-II SDXC Memory Card: $139.99 at AmazonB&H.

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.

Via: Matt Johnson

Sony a7 IV is in Short Supply

Sony Japan published a statement stating that the new Sony a7 IV is in short supply due to the unprecedented demand. That means you may not get your cameras on time.

Press Release:

Notice regarding supply of full-size mirrorless interchangeable-lens camera “α7 IV” (ILCE-7M4)

Thank you for your continued patronage of Sony products.

We have received orders for the digital single-lens camera “α7 IV” (ILCE-7M4), which we started accepting orders from December 7, 2021, far exceeding our expectations, and it will take time to deliver the product. There is a possibility that you will receive.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

Pre-order links:

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama.

Full Sony a7 IV Review

Check out the latest full Sony a7 IV Review. ePhotozine published the Sony a7 IV mirrorless camera review: ” Highly Recommended – Whether for stills or video, a truly excellent hybrid camera”.

The Sony A7 IV is a mid-range full-frame mirrorless camera with 33 Megapixels, 10fps bursts, 10-bit 4k up to 60p, webcam capabilities and a flip-out screen.

Sony a7 IV: $2,498 at AmazonB&HAdorama.

Sony a7 IV with 28-70mm Lens: $2,698 at AmazonB&HAdorama. Continue reading “Full Sony a7 IV Review”

Sony a7C is the Best Selling Camera in the First Half of August 2021

The Japanese website CAPA CAMERA announced that the Sony a7C with 28-60mm lens kit was the No.1 best-selling camera for Japanese retailer Yodobashi Camera in the first half of August 2021. The Sony a7C body gets the 2nd position while the Canon EOS R5 coming in third.

Top 10 brand new digital camera sales ranking (August 1st to August 15th, 2021):