Tag: Announcement

New Samyang AF 35mm F1.4 FE II Lens for Sony E-mount

Samyang releases a new version of a classic 35 mm lens and announced AF 35mm F1.4 FE II Lens. With the AF 35mm F1.4 FE II, the South Korean firm offers almost identical exterior optics, but renewed inside.

Designed for Sony full-frame E-mount cameras, the new Samyang / Rokinon lens features a fast aperture of f/1.4 just like its predecessor but offers many changes inside.

The AF 35mm F1.4 FE II is the second edition of the AF 35mm F1.4 FE, and it is one of the lenses that has been loved by many people since Samyang released its first Autofocus lens in 2016. Lens standards are constantly changing and Samyang is launching this AF 35mm F1.4 FE II lens as the most universal lens of all time. Some may consider that the market is filled with similar focal lengths already, however, Samyang has taken additional steps to innovate.

With excellent optical performance and a bright aperture F1.4, now you can capture colorful daily life. The AF performance that is faster and more accurate than before with the adoption of the STM motor provides the best results not only for photography but also for video recording. In addition, the ‘Custom switch’ and ‘Focus hold button’ functions added to maximize user convenience will allow you to enjoy the fun of shooting. Meet the newly launched AF 35mm F1.4 FE II.

Samyang’s autofocus lens line-up includes several autofocus lenses, AF 35mm F1.4 FE, AF 14mm F2.8 FE, AF 35mm F2.8 FE and AF 50mm F1.4 FE. Samyang AF 35mm f/1.4 FE II lens will be available soon (check for US pricing). Continue reading “New Samyang AF 35mm F1.4 FE II Lens for Sony E-mount”

Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™

Sony unveils new $1,200 16-35mm F4 Power Zoom lens for E-mount camera systems. The US price is $1,200 and available for pre-order at BHphoto. Shipping of the new FE PZ 16-35MM F4 G will start from June 2022.

Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation

SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc.today introduced the FE PZ 16-35mm F4 G(model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators.

Developed with Sony’s vast expertise in lens design, the FE PZ 16-35MM F4 G delivers outstanding performance and control in the world’s lightesti full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35MM F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control. Continue reading “Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™”

Laowa 7.5mm T2.9 Zero-D S35 Cine Lens for Sony E-mount

Venus Optics has announced the Laowa 7.5mm T2.9 Zero-D S35 Cine, price tag $699, the world’s widest Super35 prime lens for Sony E-mount.

Offering a wide angle of view of 123 degrees, the Laowa 7.5mm T2.9 Zero-D S35 Cine provides a broad perspective and is designed for shooting in limited space or for filming establishing shots.

are sold at Adorama and B&H.  Continue reading “Laowa 7.5mm T2.9 Zero-D S35 Cine Lens for Sony E-mount”

New SIRUI 75mm T2.9 1.6x Full-Frame Anamorphic Lens

SIRUI launched the SIRUI 50mm T2.9 1.6x as its first 1.6x anamorphic lens not very long ago and now it has an IndieGoGo for a new SIRUI 75mm T2.9 1.6x anamorphic lens expanding its 1.6x Anamorphic range.

SIRUI already has a range of 1.33x anamorphic lenses available including the SIRUI 75mm f/1.8,  Anamorphic 1.33x, SIRUI 50mm f/1.8 Anamorphic 1.33x, and SIRUI 24mm f/2.8 Anamorphic 1.33x.

Since it seems SIRUI is making its 1.33x lineup into a 1.6x lineup it is highly likely we will see a SIRUI 24mm T2.9 Anamorphic 1.6x in the near future. Continue reading “New SIRUI 75mm T2.9 1.6x Full-Frame Anamorphic Lens”

Tokina SZ 8mm f/2.8 Fisheye Lens for Sony E-Mount

Tokina has announced the new Tokina SZ 8mm f/2.8 Fisheye Lens for Sony E-Mount. SZ series offering a range of exciting products with specific features and valuable advantages (Tokina SZ 500mm F8 Reflex MF Lens for $399 at B&H). Sales will commence on March 15, 2022. Continue reading “Tokina SZ 8mm f/2.8 Fisheye Lens for Sony E-Mount”

Sigma announces 20mm F2 DG DN lens for E-mount

Sigma has announced the 20mm f/2 DG DN Contemporary lens. Designed for  full-frame Sony E mount, you can use this premium lens on mirrorless cameras such as the Sony A7 IV, Sony A7R IV

The US price is $699 at B&HPhoto and Adorama.

Sigma 20mm F2 DG DN lens for E-mount Video reviews:

Press release: Continue reading “Sigma announces 20mm F2 DG DN lens for E-mount”

Sony a7 IV is in Short Supply

Sony Japan published a statement stating that the new Sony a7 IV is in short supply due to the unprecedented demand. That means you may not get your cameras on time.

Press Release:

Notice regarding supply of full-size mirrorless interchangeable-lens camera “α7 IV” (ILCE-7M4)

Thank you for your continued patronage of Sony products.

We have received orders for the digital single-lens camera “α7 IV” (ILCE-7M4), which we started accepting orders from December 7, 2021, far exceeding our expectations, and it will take time to deliver the product. There is a possibility that you will receive.

We are currently making every effort to meet the needs of our customers, so please wait for a while.

Pre-order links:

Sony a7 IV: $2,498 at Amazon, B&H, Adorama.

Sony a7 IV with 28-70mm Lens: $2,698 at Amazon, B&H, Adorama.

Yongnuo YN50mm F1.8S DF DSM Lens for Sony E Mount

The Yongnuo has announced a new lens – YN50mm F1.8S DF DSM for full-frame Sony E-mount cameras. With this new model the lens received an optical scheme consisting of 11 elements in 8 groups, with 6 special optical elements.

Yongnuo YN50mm F1.8S DF DSM lens for Sony E mount is already available to buy on Amazon.com for $318.

Here are the details : Continue reading “Yongnuo YN50mm F1.8S DF DSM Lens for Sony E Mount”

Laowa 85mm f/5.6 2x Ultra Macro APO Lens Officially Announced

Venus Optics officially announced the Laowa 85mm f/5.6 2x Ultra Macro APO Lens for Sony E-mount. The US price of this lens is $499. The new Laowa 85mm f/5.6 2x Ultra Macro APO Lens for Sony E-mount is now available for pre-order at Adorama and B&H.

Laowa 85mm f/5.6 2x Ultra Macro APO Lens Specifications

  • Name LAOWA 85mm f/5.6 2X Ultra Macro APO
  • Focal Length 85mm
  • Max. Aperture f/5.6
  • Angle of View 28.55°
  • Format Compatibility Full Frame
  • Lens Structure 13 elements in 9 groups (3 ED glasses)
  • Aperture Blades 7
  • Min. Focusing Distance 16.3cm
  • Max. Magnification 2:1
  • Filter Thread Ф46mm
  • Dimensions Φ53mm×81mm (Sony E)
  • Weight (with lens cap, rear cap and lens hood) Canon RF: 310g / Nikon Z:
  • 314g/ Sony FE:291g /Leica M: 289g
  • Mounts Canon RF/ Nikon Z/ Sony E/ Leica M

Venus Optics lenses are sold at Adorama and B&H. Continue reading “Laowa 85mm f/5.6 2x Ultra Macro APO Lens Officially Announced”

Samyang AF 50mm f/1.4 FE II Lens Officially Announced

Samyang officially announced the new AF 50mm f/1.4 FE II Lens for Sony E-mount mirrorless cameras.

Meet the new AF 50mm F1.4 FE II, the lightest standard lens with a large-aperture compatible with Sony FE mount. The AF 50mm F1.4 FE II features a more precise and faster AF with excellent performance!

1. Smallest & Lightest Large-Aperture Standard Lens
2. Ultra-precision aspherical lenses offer soft and beautiful bokeh
3. New modern design with matt finish and red ring
4. Fast & quiet AF and well-controlled breathing for shooting video Continue reading “Samyang AF 50mm f/1.4 FE II Lens Officially Announced”